Guerilla recruiting is a style of recruiting that makes use of the tactics and strategies used for centuries in guerilla warfare. It is a highly focused form of recruiting that is fully integrated and driven by the fundamental motives of the organization. It is typically deployed by an organization that is inferior both in numbers and tools against a larger, more mechanized competitor, but that is not always the case. Unlike traditional recruiting, which merely supports the business; guerilla recruiting takes responsibility for contributing to and driving the organization's performance. It is a no-holds-barred style of recruiting where every weakness in the competitor is identified and exploited using minimal yet highly focused efforts. The battle that guerilla recruiters are fighting is not for talent, but rather for market share, revenues and survival. . In guerilla recruiting you attack competitors where they are vulnerable, even if you have no direct need for that talent — beca...
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