We all post jobs but we always find difficult in getting matching candidates to the role because we miss one thing the difference on Job Description and job Ad We don't realize this ,differnece between Job Ad and Job Description : Job Ad - , Marketing collateral used to attract applicants to a job opportunity. Job Description : It is a business document created for internal use (i.e., candidate assessment, legal compliance, performance reviews, etc). The problem is that everybody is posting job descriptions and nobody is posting job ads. That’s why cyberspace abounds with dull job requirements and is devoid of compelling job opportunities. Is it any wonder the response rate from “quality” candidates is so dismal? It’s like a business trying to attract customers with its market analysis instead of with a demographically targeted and creative advertising campaign. How effective would that be? Here are the three kinds of challenges we have her
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