Saturday, February 6, 2010

What is Mobile Recruiting ??

Definition :

Mobile Computing is about finding and connecting with people who use mobile phone, not about recruiting from or through your mobile phone.


Mobile allows an employer to connect with candidates like never before. A connection based on relevance, engagement and consumer opt-in. With more than 4 billion handsets in the world, mobile is rapidly becoming the media of choice for savvy recruiters across the globe

As Online Talent Acquisition and Sourcing has become more mobile, so has the need to use the more direct means to attract qualified andidates. SMS Text Messaging is a non-intrusive way to send a targeted recruitment message without the need for the candidate to respond or put a resume together.

Furthermore, as Mobile recruiting advances many predict the text resume will be a thing of the past. In fact, many experts believe that candidates will instead one day create "digital profiles" that would include a summary of work experience, education, project/work accomplishments, budget performances, direct report relationships and other psychological / behavioral traits that can sent / received via a mobile device.

The relationship with the right candidate is a long term endeavor. Even after the "right" candidate has been sourced, companies still have a considerable challenge. Companies want to know the candidate's competencies, leadership skills, quantifiable accomplishments as well as personal strengths / weaknesses before even calling that person in for an interview. This oftentimes cannot be accomplished through a text resume. Its no longer a matter of whether a candidate "can do" the job but how.

The relationship with the right candidate is a long term endeavor. Even after the "right" candidate has been sourced, companies still have a considerable challenge. Companies want to know the candidate's competencies, leadership skills, quantifiable accomplishments as well as personal strengths / weaknesses before even calling that person in for an interview. This oftentimes cannot be accomplished through a text resume. Its no longer a matter of whether a candidate "can do" the job but how.

This is particularly true of senior level candidates who wish to remain anonymous yet still wish to be kept abreast of new opportunities in their area of expertise. These resume videos typically function as a canned interview and give the potential employer a much clearer idea of the candidate's qualifications, confidence and mannerisms than a text resume.

Advantages of Mobile Recruiting

1.Candidates use the web on their mobile phones privately while waiting in line, going to lunch, taking a coffee break, where their employers can't watch them!

2. The average response rate to a mobile call to action is 12%, versus 2% for traditional media

Tools for Mobile Recruiting

SMS - Short Messaging Services
Short Codes -here are many web-based SMS/texting applications on the market today

Other Messaging Applications are
-Joopz
-3Jam
-networkText
-Tatango
-Trumpia

If you are Outlook user,Outlook 2007 can be integrated with SMSOfficer tool where you can send messages to users directly from Outlook inbox.

Think of SMS as not a replacement for the email or phone (voice) but as an additional tool within a recruiter’s toolbox. Recruiters, more than ever, are often connecting with professionals who are unable to answer their phones, huddled in team meetings, commuting, at the airport, away from their PC’s or laptops, etc. Using coordinated SMS updates, recruiters are able to seamlessly and non-intrusively manage multiple candidates through the recruitment process. Bottom-line, SMS is an effective tool for connecting with candidates anytime, anywhere, when email and voice are not convenient.

Note : This are the references which i found on the internet sole purpose to make recruiters aware of latest trends in recruitment,any material found similar is regretted as these are findings on my google searches nothing from my end


7 comments:

Anshuman Capgemini said...

Hi,

Good article,very informative.

Thank you for sharing it

Anshuman Mukherjee

UKJobSearchEngines said...

how many SMS text will I get per day??? or per week???

Kunjal said...

Thanks for sharing this information. Really amazing stuff. Most of the job portals have included SMS facility ( recruiters can send SMS via portals ) It is surely an additional tool for recruiting - with instant response :)

Anonymous said...

Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now. Keep it up!
And according to this article, I totally agree with your opinion, but only this time! :)

Anonymous said...

You have tested it and writing form your personal experience or you find some information online?

mRecruitingcamp said...

Your post is timely.

Employers are finally asking the same question around the "what" and "why" mobile. It's great to see posts like this exploring the question of mobile recruiting. There's clearly more for all of us to learn around this topic.

imomentous said...

Fortune 500 companies surprisingly poor with mobile careers sites. Learn More. Download our free report!

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